Benefits of proper pricing can…

• cause a faster sale (less days on market)
• minimize hassles and inconveniences
• attract the right target market buyers
• increase agent showings
• encourage stronger offers
• increase net proceeds
• create a sense of urgency in the buyer
• encourage multiple offers
• create an “in industry” buzz
• cause compliant buyers
• lessen “nibbling” after the close
• lessen buyer’s remorse

Overpricing your property, even by a little, can…

• reduce agent showings
• minimize advertising response
• eliminate interested buyers
• attract unsuitable buyers
• eliminate potential offers
• help sell competitive homes for sale
• cause problems with appraisals
• increase holding costs
• increase maintenance costs
• lead buyers to ask the question, “What is wrong?”
• give the impression that you do not want sell

Discover the difference the right REALTOR® can make in selling your home!